e2e is proud to announce our speaker for September – Krista Triede – founder of Modus, a boutique brand-building company

 Krista Treide has spent a career building successful global brands.

Krista is a distinguished executive leader with nearly twenty years of international business expertise and a strong background in
building brands and leading turnarounds. She has provided surgical guidance across multiple business types including start up,
privately and publicly held and Fortune 100 companies varying in annual revenues from $40M to $13B. Krista is an insightful and
polished businessperson, strategic thinker, and marketer delivering consistent growth and share increases in hyper-competitive
situations around the globe. She has held leadership roles in varying capacities for many of the world’s most formidable brands,
including Nike, UGG Australia, Diesel, Seven for All Mankind, Tsubo, Hurley, Michael Stars, Reebok, Speedo and more. Krista’s
unorthodox vision embodies a results-oriented spirit and talent for identifying untapped markets and relevant brand opportunities.
She is recognized as a motivational leader with exceptional writing and communication skills.

Krista is a UW grad who led the nation and all division I schools in three-point scoring percentage and was a Western Athletic Conference All-Conference honorable mention.